AN ENGLISH CUBIST




WILLIAM ROBERTS:

Towards Better Health



Copyrighted material on this page is included as 'fair use', for the purpose of study, review or critical analysis only, and will be removed at the request of the copyright owner. Catalogue information based on the catalogue raisonné by David Cleall. For this and full details of the exhibitions cited, see the links below. Any auction prices quoted may not include all fees and taxes, such as VAT and Artist's Resale Right charges.


Towards Better Health

Towards Better Health, c.1953
Pen, black ink, watercolour, gouache and pencil, 36.5 cm x 26.5 cm

Cover design for the 'Complete Descriptive Catalogue' of Ernest Cooper's London Health Centre Ltd. The catalogue – a copy of which is in the Wellcome Institute library, London, and contains no other illustrations by Roberts – was printed in 1953, and it is probable that this drawing was produced at around this date. Compared with the study, the final artwork places greater emphasis on the loading of healthy, fresh food, and the earlier free-flowing title has been replaced by block lettering that conforms more to the style of the lettering on other London Health Centre publications: Bread: The Whole-Wheat Way to Health (c.1953), Good Food for Growing Children (c.1948), Salads for All Seasons (c.1953) and A Simple Guide to Heathy Food (c.1953).
Cf. The Kitchen – study (aka Some Recipes), 1942–5
EXHIBITION HISTORY: Worthing 1972 (it is likely that this was one of a group of '5 cover designs for publications for The London Health Centre' exhibited then), Milan 1973




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